Even the domain specialists in Marketing and Finance may go through the courses which are Specializations with a Change Focus (SWCF). PGDM Marketing with SWCF in Digital Marketing, Sales & Service, Integrated marketing Communication and Analytics. Finance Specialisation may have an SWCF in Capital Markets and Banking and with additionalcertification one can become a certified marketing Technician.
PGDM SWCF is aligned to groom skill and talent for industry readiness. Therefore, aspirants with industry background can opt for electives in Machine learning (ML) which is unique to PBS. The tie-up with Atal Incubation Centre of PCET and its Engineering Labs offers a unique opportunity to up skill an Engineer to the next level of changes bycombining Techno-management skills.
The centre for Innovation Net has been set-up in Pune Business School to give a cutting edge to PGDM aspirants compared to other PGDM institutions. It has not only set up PCET Group Atal Incubation Centre as an AICTE recognized Start up focus but also further integrated Innovation Next as a leading partner for further opportunities to PGDM students to work with Fortune 500 companies. Innovation Next Suite is also widely recognized used by the Confederation of Indian Industries (CII) and ASSOCHAM. The centre with the help of leading innovation consulting firm has worked with several Fortune 500 companies in training, creativity and Innovation. It is a brainchild of Dr. C.N.Narayana, Director Pune Business School who collaborated with Mr. Pravin Rajpal Founder Innovation Next- recently ranked Number 1 on the list of most influential Indian speakers Bureau. He is also recognized by the Times of India as one of the Top 30 influential leader in India during its LEAD India campaign. Dr.C.N.Narayana and Mr. Rajpal introduced the Innovation Suite and 3D Idea generator in higher management education sphere as pioneers. Through this centre, PBS PGDM students will understand the cutting- edge techniques to resolve complex business challenges, learn dynamic thinking skills for the VUCA world, learn scientific principles, creative thinking with Innovation as the Gold Mine and more. The suit further integrates Machine Learning & AI. Get the access to the ready-to-use mind maps for developing next generation business practices. The centre will provide a unique set of India specific case studies to PBS students allowing them to brainstorm on challenges faced by companies and learn the techniques needed to generate path breaking ideas for these organizations. Students will also undertake projects in more than 50 Fortune 500 companies. Pune Business School Academia Industry Interactions (AII) will be focused towards Academic Processes, Relationship Processes, Business orientation processes, skillset processes, Experiential learning processes, Blended Learning Process finally linked to industry readiness which is nothing but Placement Process Orientation. All the courses ofPBS are aligned to achieve these goals along with additional professional certifications and Foreign Studytour for a Global perspective ofBusiness Leaders. PBS curriculum is totally focused on outcome based education. Rubrics used to measure are quality focused assessments which will culminate with student's expectations.